POP can support promotional events or let the customers know about a sale or new service you are offering.

Use cross promotions, such as a bag of chips and get a drink FREE or up-sell the customer by offering a package price. Ex., buy two cans of corn and get the third one FREE!

Studies have shown the POP works! 56% of convenience store managers (surveyed by the Advertising Point-of-Purchase Institute) said that POP materials are extremely effective.